Who we are:

XTackle was founded in 2000, with the concept of working with manufactures to build custom color Crankbaits and stock only products that we would fish with.

Products like Reef Runner, SPRO, Big Bite Baits, Gamakatsu, Mack’s, Seaguar, Church Tackle and More!

In 2017 we started building our own products. The first products were our 6mm and 8mm Rattle beads. The next year we built 6mm and 8mm Spin beads.

In 2019 we released our own “XTDR” family of Crankbaits.

The first two were the 4” and 6” Deep Diving Rattling Crankbaits.
We had some very specific requirements for baits based on 18 years of feedback from our customers.

1.  Must catch fish (Captain Obvious)

2.  Run true out of the package

3.  Nice tight wobble

4.  We wanted it to be loud in every direction

5.  Run great at all speeds

6.  Offer a wide color selection and Don’t charge more for custom colors than standard colors.

It took a couple of years to get it right, but we think we nailed it!!

We added 2 additional shapes, a 6” Shallow Suspending Stick Bait in 2021 and a Deep Diving Shad in 2023.

We also add a line of one-handed operation, Trolling clips, Weights and Kits.

We have a long list of colors to add, and we will continue to develop additional Crankbaits and other products.

We hope you find our web site easy to use and any feedback is always appreciated.

We are a family-owned business and we appreciate your support.

Thank you,
Ed Sr, Kim, Ed Jr and Robyn